Specialized Promotional Advisor - A Great Occupation For Someone With Merchandising And Promotion Familiarity

With my background in marketing and promotion, I can go fundamentally anywhere I wish to in the industry. I have worked on market research marketing, viral merchandising, guerrilla marketing - you name it, I have done it. The single thing that has continuously held me back is that I am not a team player. I am extremely independent and driven, but I don't tend to use my skills for leadership. You see, I'd rather not have to work with other individuals. I know what a project requires intuitively, and I can normally get it done best sans outside help.

With some of the businesses that I worked at, this held me back. Working as a merchandising guide, however, it has become an advantage. You see, with niche marketing consulting, people want to see that you possess a driven, self-directed attitude. A niche marketing advisor is a kind of specialist. You are supposed to come into the company, listen to their issues, and formulate a marketing method custom altered to their needs. People do not want to see you hem and haw continually, waiting for feedback from diverse committees - they wish to see you think up a decisive plan of action. Then, it is up to the business to implement it or to try their own technique. Either way, by that time your work is done.

Of course, there are many niche marketing advisor organizations that work in a more structured way than I do. Many of these consulting companies have greater brand awareness, and so can pull in some big accounts that do not notice me. Nevertheless, I do very well as a freelance marketing advisor. You see, when you are working with a business advisor, it isn't the company that they come from that matters, but the guide him or herself. Occasionally the very fact that I'm able to run the business on my own without the assistance of a marketing firm actually attracts clients. They want somebody self-motivated, directed, and decisive. That is precisely who I am.

Of course, marketing consultants differ considerably in their techniques. Some of them are very careful, driven by all of the scientific facts they can get their hands on. Other ones are impulsive, trusting their gut instincts above all else. Although I tend toward the latter approach, my goal has forever been to combine the two. It is not ever a good idea to ignore facts that you can utilize, but it is also imperative to trust your own instincts.

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